Replacement consumer tyre market returned to modest growth in Q1 2026
May 7, 2026
Tyres Europe has published its members’ replacement tyre sales figures for the first quarter of 2026. Adam McCarthy, Tyres Europe’s Secretary General, said, “European replacement tyre demand showed signs of recovery in Q1 2026, with consumer tyres returning to growth after a weak 2025.
Consumer tyres (passenger car, SUV and light commercial) rose 1% in Q1 2026 vs Q1 2025. However, the recovery was uneven across segments:
- All Season tyres continued their strong momentum, up 5%, as consumers favour their year-round versatility.
- Summer tyres slipped 1%, continuing to lose share to All Season. Winter tyres fell sharply, down 14%, reflecting mild conditions across much of Europe.
In a reversal from recent quarters, members’ sales significantly outpaced imports which were impacted by European produced tyres and possible regulatory action. Miles travelled were subdued in the quarter, with the higher fuel prices associated with the conflict in the Middle East impacting from March.
Truck & Bus tyres edged up 1%, helped by a positive development in freight activity and an improvement in business sentiment prior to developments in the Middle East and the uncertainty caused by increased fuel costs.
Agricultural tyres declined 11%, with continued caution in farm investment. Moto & Scooter tyres were more positive, rising 6%.”

Read Tyres Europe’s Quarterly Update below to learn more about the latest data on passenger mobility trends, imports into Europe (EU27 plus UK), as well as sustainability in the tyre industry.
